Born in Romania. Builder of interfaces, tools and systems. Father first, developer always.
- Based
- Colorado Springs, CO
- Practicing since
- 2002
- Languages
- English, French, Romanian
Est. 2002 · Colorado Springs, CO
UX design
I build the thing, and I help people find it.
I design and build the interface, and then I make sure people can find it. I have been doing this since 2002 and I still like it, which I think is the part that matters.
- 2002
- Building the web since
- 2010
- Practicing SEO since
Considered. Not decorated.
I grew up in Petroșani, a mining town in Transylvania, and studied computer science at the University of Petroșani before design was ever the plan. I have always had a taste for typography, architecture and video games, and for a long time I had no idea those things would end up being the job.
I have been freelancing under my own name since 2008, and I have spent stretches in house too, at agencies in Colorado Springs, Wisconsin and Idaho, and remote for a platform team in Munich. Front end development and technical SEO, usually on the same project. I love JavaScript. I like that you can have an idea in the morning and be clicking on it in the afternoon, and that there is always a better way to do the thing you did last week.
It started with old German design books. Bauhaus furniture, honest materials, nothing wasted. That way of thinking never left me, and it is still how I decide what to take out of a layout.
I am also passionate about typography, which in my opinion is an amazing art. A page can say the right thing and still feel wrong, and usually it is the type.
Most of what I build outside client work is small tools. A Python dashboard that turns a Screaming Frog crawl into something a client can actually read, and a keyword gap analyzer built on LangChain and local models, because I would rather write something that checks a site properly than open the same five tabs every week. I also make music, and I like building the little instruments and sequencers as much as I like playing them.
I listen to music most of the day. I play Minecraft with my daughter, which is probably my favorite hour of it. I am a Liverpool fan and I have still never made it to Anfield, so that stays on the list. When I want to be outside and not think about anything, I get on my Onewheel.
It is a real pleasure to be in this business, and the fact that I learn something new every day is enriching. Most of the work I am proud of looks like it was not much work at all.
Visible. Not Loud.
I got curious about SEO in 2010. Took a course, started tinkering with keywords and meta tags, and watched a page climb from nowhere to the first result. The idea that you could change something small and see the effect hooked me.
I went deeper into the technical side. How a site is crawled, how it's structured, how fast it loads. The invisible stuff that quietly decides whether anyone ever finds what you built.
That pulled me into conversion optimization. Testing small, deliberate changes against real behavior. A shorter form, a clearer path, one fewer click between curiosity and action. None of it looks dramatic, but it compounds.
Connect
Let's work
together.
Whether you need a full project scoped and estimated, or just want to start a conversation. Pick your path.
If you have something you're working on, whether it's a new project, something that needs fixing, or just an early idea. Feel free to reach out. No pressure, no sales pitch.