Websites people get on the first try.

It started with old German design books. Bauhaus furniture, honest materials, nothing wasted. That way of thinking never left me, and it is still how I decide what to take out of a layout.

I am also passionate about typography, which in my opinion is an amazing art. A page can say the right thing and still feel wrong, and usually it is the type.

Most of what I build outside client work is small tools. A Python dashboard that turns a Screaming Frog crawl into something a client can actually read, and a keyword gap analyzer built on LangChain and local models, because I would rather write something that checks a site properly than open the same five tabs every week. I also make music, and I like building the little instruments and sequencers as much as I like playing them.

I listen to music most of the day. I play Minecraft with my daughter, which is probably my favorite hour of it. I am a Liverpool fan and I have still never made it to Anfield, so that stays on the list. When I want to be outside and not think about anything, I get on my Onewheel.

It is a real pleasure to be in this business, and the fact that I learn something new every day is enriching. Most of the work I am proud of looks like it was not much work at all.